£001
Free to list
Create and publish listings with no listing charge and no upfront cost.
FOUNDING SELLERS · UK BETA
YOUR MERCH
DESERVES MORE.
Sell Merch from music, film, TV, theatre, comedy, sport, gaming, comics, animation, creators and podcasts—and beyond—all in one specialist marketplace.
MUSICFILMTVTHEATRECOMEDYSPORTGAMINGCOMICS & ANIMATIONCREATORS & PODCASTSCULTURE & LIFESTYLE
FOUNDING SELLERS · UK BETA
YOUR MERCH
DESERVES MORE.
Sell Merch from music, film, TV, theatre, comedy, sport, gaming, comics, animation, creators, podcasts and beyond—all in one specialist marketplace.
MUSICFILMTVTHEATRECOMEDYSPORTGAMINGCOMICS & ANIMATIONCREATORS & PODCASTSCULTURE & LIFESTYLE
01 / THE IDEA
ALL KINDS OF MERCH. ALL KINDS OF SELLERS.
Whatever corner of Merch you’re into, there is a place for it on CTM. Sell official releases, vintage finds, fan collectibles, promotional items, signed pieces, deadstock and resale Merch. Private collectors can sell alongside artists, creators, clubs, labels, studios, shops, venues and Merch businesses.
02 / WHY SELL HERE
SELLER-FIRST,
FROM DAY ONE.
100%02
Keep the item sale price
0% standard seller commission. You keep 100% of the item sale price.
PRIVATE03
Buyer questions are your choice
Choose whether buyers can ask item-specific questions on Check The Merch. Your contact details stay private.
POSTAGE04
Buyer pays delivery
The buyer pays postage. Compatible delivery choices will be confirmed before beta invitations.
OPEN05
Not just businesses
Private collectors can sell alongside artists, labels, shops, creators, studios, festivals and other organisations.
MERCH06
A specialist marketplace
Your item belongs among relevant Merch from every sector—not buried between unrelated products.
DETAILS07
Tell the full story
Add condition, sizing, origin, cultural connection and provenance so buyers understand what makes it special.
BOOST08
Artwork-led discovery
Inspiration-led browsing is planned to help buyers discover Merch they did not know to search for.
MORE PLANNED BETA FEATURES
GOOGLE
Search-friendly public listing pages designed for discoverability.
TRUST
Protected payment and delivery steps designed to give buyers more confidence.
PAYOUT
Secure payout release after delivery or receipt is confirmed.
EXTRAS
Optional Featured Listings and seller spotlights for additional visibility.
Buyers pay the CTM platform fee: 7% of the item price (75p minimum and £5 maximum). Sellers retain 100% of the item sale price unless they choose an optional paid promotion.
CTM is pre-launch. Final payment and delivery arrangements will be confirmed before beta invitations.
03 / PROVENANCE & DISCOVERY
NOT EVERY SALE
STARTS WITH A SEARCH.
PROVENANCE
A HISTORY BUYERS CAN FOLLOW.
Where evidence is available, CTM is designed to connect an official or artist sale to later owners and resales—preserving provenance and relevant sale history.
INSPIRATIONS
LET THE ARTWORK FIND THE BUYER.
Planned artwork-led discovery will give sleeves, posters, garments and packaging a chance to catch the eye—even when a buyer did not arrive with a search in mind.
04 / PLANNED SELLING FLOW
- 1LIST IT
Add the story, condition, sizing, origin and cultural connection behind your Merch.
- 2SHIP IT
The planned flow lets the buyer choose a compatible delivery option and pay the postage.
- 3GET PAID
The planned protected flow releases payment after delivery or receipt is confirmed.
05 / GOOD TO KNOW
QUESTIONS,
ANSWERED.
Who can apply?
Private collectors, artists, creators, athletes, labels, studios, publishers, clubs, teams, shops, venues, attractions, festivals and Merch businesses are all welcome.
Is CTM open outside the UK?
The founding seller beta is UK-first. Wider availability will be considered as the marketplace develops.
What can I sell?
Official releases, vintage pieces, fan collectibles, promotional items, signed pieces, deadstock and resale Merch with a genuine cultural connection. Counterfeit, unsafe or prohibited items will not be allowed.
What are the fees?
Listings are free and CTM's standard seller commission is 0%, so sellers keep the item sale price. Buyers pay the CTM platform fee: 7% of the item price (75p minimum and £5 maximum). Optional paid promotion is always your choice.
What happens after I join?
Your details are saved to the founding seller waiting list. We will contact you about beta access and launch updates; joining is free and does not commit you to list anything.
Is everything described here already live?
No. CTM is pre-launch. Features described as planned or designed for beta are still being prepared, and final payment and delivery arrangements will be confirmed before invitations are issued.
06 / GET IN EARLY
BE THERE
BEFORE THE DROP.
Join the first wave of CTM sellers and help shape a better home for Merch.
FOUNDING SELLER BETA · TARGETING THE FIRST 100 SELLERS
- ✓Founding Seller badge
- ✓Priority beta access
- ✓Seller launch guides and tutorials
- ✓Seller spotlights
- ✓Help shape the platform
- ✓Free lifetime entry to CTM Prize Draws, subject to published prize-draw terms
SELLER WAITING LIST